The design of your idea – its simplicity, usability and ability to hook and delight people – is the reason your product could succeed when others fail. But design isn’t just about color swatches, logos or the placement of buttons and labels. It’s about creating an environment that tells people the story of your product and shows them how to use it. Too often, interfaces are considered only from a visual perspective and language is squeezed in as an afterthought. The result tends to be that the words and visual elements don’t play well together.
Good design solves problems, and using words in a smart, strategic way is a critical part of crafting a good user experience.
In this lesson, we'll explore some lightweight techniques you can use to think like a content strategist while still moving fast.