Part of designing a user experience is convincing the user to behave a certain way in order to reach a specific outcome. For example, right now I'm asking you to read articles, watch a video, and fill out a form to become better skilled at design.
Behavior design gives us an organized and specific model to define and foster behavior change. This field is known academically as Captology (Computers as Persuasive Technology) and originates with Professor BJ Fogg's work with the Stanford Persuasive Tech lab.
We're going to look at how to design successful behaviors. It's not complicated voodoo, but rather a simple system of tiny steps.