It's time to stop churning out software and start creating quality products. Ideas are a dime a dozen. Design and Development tools are advanced. Let's focus on what really matters.
Great products begin and end with great design. Design should influence all product decisions. Even fundamental business questions like what to build, or how to sell it, should be treated as design decisions.
Apple's success has given the world permission to take design seriously. That doesn't mean treating design as important. It's much more than that. Design is everything.