One of the larger open questions in our industry is how to prove the value of our work – especially when others might think it’s hard to measure. Why do we keep hearing about ways to pull up a seat at the table ? Why do so many businesses still hire a fleet of developers first, and then go through the painful and complex process of bolting design onto prior work?
Because we aren’t fundamentally conversant in business value. Design is obviously capable of improving the businesses that it serves, but successful designers work in a vacuum. In the book I’m releasing this fall, Value-Based Design, I argue that the three essential components of the value-based designer’s practice are research, measurement, and experimentation. This week, you’ll learn how to use these components to frame your work in terms of its corresponding business goals, and how to overcome the most common objection about your impact.