The moment from sign-up (or download) to actual use is the most important ‘moment’ in any product’s design. Everything you do (or don’t do) matters — especially in a product that wants to attract a large consumer audience. It’s the biggest opportunity to frame your product, guide behavior, and establish clear value so your users come back.
Often small, un-sexy solutions end up having the biggest impact. Things like email drip campaigns, Intercom embeds, and feature tooltips often create big gains. And yet balancing these ‘growth hacks’ with consistent, holistic, user experience design will create the best overall framework to help your users get the most out of your product.
At its core, user on-boarding is really nothing more than answering your essential product ‘why,’ and teaching your users ‘how to win’ at using your product. If you make the experience sensible, smart and clear, everyone wins.