Design research is the systemic investigation of users and their needs. It employs various methodologies that will help you make more informed decisions when building your products.
If you’ve heard about it before, chances are you know that it’s a good thing, but haven’t quite gotten around to doing it. Maybe you don’t feel like you have enough time to invest in it. Maybe you don’t know where to start, or you’re worried about doing it wrong.
Here’s the good news: getting started with research is much easier than you think. Here’s more good news: it’s going to save you and your company time, money, and a lot of frustration. It’ll result in a better understanding of your users, and provide you with new opportunities you hadn’t considered. The bad news? There’s no bad news.